Ipiranga Museum

Encounters with the collection: the Sertaneja Collection and the agents of the Paraíba Valley

Understanding the ways of life in the Brazilian countryside allows us to comprehend how knowledge, practices, and memories have been preserved and can be given new meaning in the present.

On May 30th, the Ipiranga Museum will host an event dedicated to the Sertaneja Collection, a collection of approximately 600 cultural artifacts gathered between the 1920s and 1950s, documenting the practices, objects, and ways of life of rural communities, primarily in the state of São Paulo.

The proposal invites the public to participate in a collective process of listening to, recognizing, and reinterpreting these artifacts, bringing together researchers, folklorists, artisans, artists, and cultural agents to identify, requalify, and assign new meanings to the collection, especially to those pieces originating from the Paraíba Valley, which are still poorly documented.
Entry is free. Come join us!

Check out the full schedule:

1 PM: Registration

2 PM - 4 PM: Roundtable discussion with guests – Agents, subjects, and voices

Roundtable discussion with invited speakers and direct interaction with the public, mobilizing knowledge, skills, celebrations, and meanings around the objects of the Sertaneja Collection in order to express the symbolic universe of which the materiality is a part.

4:30 PM - 6:00 PM: Living Heritage

Presentation of the groups and the "life" of cultural assets in motion.

In-person event
Date: May 30th
Time: 2 PM to 6 PM (registration at 1 PM)
LocalAuditorium of the Ipiranga Museum
Free registration: Starting on 4/5, in this link
Job openings: 200
Certification: Those interested may request a USP certificate.
Event accessible in Libras (Brazilian Sign Language)
Suitable for all ages. 

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